I've always been a big tennis fan and eagerly tuned into the Roland Garros (aka French Open) watching it from the start to finish. That final match? Over five hours long, and worth every minute. But beyond the incredible tennis, I kept noticing something else: Lacoste. The iconic crocodile is a sponsor and it was everywhere, on signage, on players, on fans.
It reminded me of how long that brand’s been part of my life.
As kids, we called them “Izods”. Seemed like all my friends had a shirt with the long-split tail and that little croc. Funny thing is, over time the brand waned in popularity.
Today, Lacoste feels elevated, more premium. You can still find Izod, but it’s not the same. Lacoste leaned into refinement. And they’re not alone, Ralph Lauren did the same, building Polo, Purple Label, Chaps, and more, each serving a different slice of the market.
It got me thinking about Nautilent. For years, we have built great tools for brokerages: websites, CRMs, lead routing, marketing systems. But the industry changed, and so did expectations.
Broker-owners and their teams didn’t just want products anymore. They needed smarter integration, better support, enterprise-grade systems, and partners who truly understand their business.
That’s what led to the creation of Nautilent. We didn’t start over, we leveled up.
Today, we’re delivering advanced solutions like Identity Management, Passkeys, Onboarding Platforms, and Data Warehousing all with high-touch support. And a focus on security!
Enterprise-grade solutions that actually scale and are designed with the modern brokerage in mind.
Like Lacoste, we’ve evolved to meet a more sophisticated market, without losing the heart of who we are.
Because sometimes the next move isn’t reinvention. It’s elevation.
Game, set, match.