Why Your Brokerage Platform Needs To Be On ElasticSearch

Consumers in general have a lot more in common that you might imagine. None of them like to fill out forms or type out long phrases. The absolute worst thing to try and type out is an address, followed closely by typing out a city name and state. Good luck getting consumers to search for Winnipesaukee, New Hampshire. 

The process of a type-ahead search makes the process much easier.  That type-ahead should have cities, zipcodes, neighborhoods, subdivisions, building names, school districts, addresses, and more.  That is Elasticsearch and the foundation of the Nautilent search platform.

Elasticsearch

If you are unfamiliar with the term Elasticsearch, you will know it from your experience. Elasticsearch is like a super-powered library system for digital information. Imagine you have millions of books, documents, and notes, and you need to find exactly one piece of information in just a few seconds. Elasticsearch makes this possible in the online world.

Elasticsearch not only provides the convenience of completing a search query without typing in all of the characters, but it also moves the consumer more quickly through their search journey to the information they are seeking. 

Every major portal website leverages Elasticsearch today, but most brokerage systems have not invested the resources to deploy it and most other brokerage platform vendors don't invest in the platform due to the high costs.  At Nautilent, because we exclusively focus on enterprise brokerages, we're able to invest in this tool.

Elasticsearch is expensive, we have invest millions into this technology for our customers. We run Elastic multi-tier system riding on top of highly performant, custom database platforms.  This allows Nautilent to customize the search to each individual client,  including custom search fields, custom data additions, and more. Additionally, it auto guesses property suggestions that are loaded into memory so the lookup happens real time, and incredibly fast for clients. This has a huge benefit to search engine optimization too! 48 properties load in less than a second with photos.T

Try typing in an address on Google, Zillow, and your real estate brokerage website to see the remarkable difference.